Email marketing is a favorite medium of ours (you can check out some surefire ways to increase your open rates, here) and from the feedback we’ve gotten you all love it + want to learn more too! That’s why today we wanted to share a few email marketing softwares we’ve used in the past and enjoy for a variety of reasons. Have questions about which one might be best for your needs? Read on and leave any questions in the comment section!
When you’re first starting out, you can’t get more simplistic than MailChimp! Not only are they probably the most affordable option (they’re free up to 2,000 contacts) they also have an easy-to-understand insight tool and allow you to perform any needed A/B split tests.
We like to think of ConstantContact as an email marketing tool for those who are ready to dive-in a bit deeper than MailChimp allows without heading into never-before-seen territory. In our opinion, Constant Contact is a better option for companies ready to automate drip campaigns, resend emails to non-openers at the click of a button and go more in-depth with template curation.
Klaviyo is best for the seasoned email marketer or a business owner looking to hire a Klaviyo expert to help them along their journey. They have a huge integrations library that’s helpful for businesses looking to create more personal email sequences, boast an intelligent data tool and even have texting capabilities — a major plus for ecommerce folks!
Tell us: Have you tried any of these three? Do you want to?