If you're a small business owner and you don't have a TikTok by now, I know must be ignoring that small voice in your head that says "you're missing out" for months now. I get it, because that was me too, until recently. I started researching TikTok and brand marketing through the app and I found an incredibly versatile, fun platform that allows brands to develop their own voice and reach new markets.
On TikTok, everyone from clothing brands like Vineyard Vines, apps like DuoLingo, and sponge companies like Scrub Daddy (yes, even sponges are on TikTok) have found a way to bring their brands to life. If you need more convincing, here's a few TikTok stats from Hootsuite to seal the deal.
If TikTok feels intimidating, start by downloading the app and getting a feel for the type of content that excels. Follow trends, and take note on what could relate to your business.
Ready to start posting? Here's a few tips:
Now is the perfect time to launch your brand's TikTok! Post consistently, stay on top of trends, and engage with customers. You may not see immediate returns, but stay patient. You've got this.
And while you're at it, follow Printed Mint on TikTok!