3 Marketing Reminders for Black Friday
Black Friday and Cyber Monday are just around the corner, and are coming even earlier than ever before! With shipping rates rising and increasing purchases happening online, many businesses are choosing to run their holiday promotions earlier than usual to give their customers and teams more leeway. If this is your first holiday season as a shop owner (or even if you’re a seasoned pro!), we highly recommend you checkout our three marketing reminders for the sale season.
1. Have an Email Drip Campaign Sorted Out
Email Marketing receives a return of $42 for every $1 spent, making it an easy “yes” for businesses of every size. Drip campaigns are essential to a good email marketing plan because it gives your company the opportunity to not only build brand equity, but also remind your subscribers of any deals you have going on, or products they may love. If you need email marketing tips, we have a slew of them, here!
2. Schedule Social Ahead
If you have any Instagram content to coincide with your promotions or TikToks to create, remember to get them made ASAP + schedule using a platform like Later. Later allows you to schedule social media content with a click of a button so you can truly set it and forget it. You’ll be too busy answering customer inquiries, sending out products (check out our drop shipping options if you don’t want to do this) or answering team questions to worry about if you have time to re-record a video five different times!
3. Don’t Forget Small Business Saturday
Lastly, remember to recognize Small Business Saturday! This would be a great opportunity to put together a gift guide or collaboration with other local small businesses to promote each other’s products for the holiday giving season (and of course, sometimes a treat or two for yourself!)
Tell us: Do you feel prepared for this holiday season?