3 Things Consumers Are Looking For In a Brand in 2019
The year is 2019: You own a business of your own, you’re creating products for people who actually display it in their homes and you have a tax person...that’s right, you have a dedicated person who handles your taxes.
Congratulations! You’re doing amazing and are on the fast track to success.
One thing to keep in mind is that there’s so much more that a brand has to be in 2019 though. Consumers look for a new set of credentials when they hit the shops (or websites) + that’s what we’re diving into today.
3 Things Consumers Are Looking For In a Brand in 2019…
1. Eco Conscious
It’s likely not the first time you’ve heard of this one and for good reason. Popular among all age groups, but especially the millennial generation, you want to keep an eco conscious brand. This means being purposeful about where your products are sourced, what they’re shipped in (do you really need all of that plastic and cardboard?) and if they can be repurposed down the road.
2. Think About What or Who You’re Supporting
When consumers make purchases in 2019, it’s encouraging to know that their funds are also going towards initiatives they can get on board with. AKA put your dollars or time where your mouth is.
Passionate about education? Dedicate a portion of each purchase to Pencils of Promise, an organization that builds schools and creates programs around the globe for education expansion.
Have a brand that boasts the importance of stepping into your womanhood? Take a slice of your proceeds and buy feminine products for your local women’s shelter.
Post a lot on your social media about how much you love your state’s nature parks? For each product portion during a certain time span dedicate 30 minutes of your team’s time to an outdoor volunteer project.
3. Shopping Digitally
It should come as no surprise that most consumers in 2019 want to be able to shop digitally — whether they’re at a coffee shop or curled-up with a glass of rosé on their couch. Make sure your site is optimized for mobile so they can pick-up whatever it is they want when in line for coffee, use the price tag feature on Instagram and get savvy with your social media sales funnels.
Tell us: What would you add to the list?