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3 Tips for Garnering Team Morale In An Online Business
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3 Tips for Garnering Team Morale In An Online Business

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Many of the business owners we work alongside own online businesses. They curate their gorgeous designs, use us for drop shipping their products, and show off their goods by using online marketing efforts + showing at local markets. But one thing they have in common with our brick and mortars? They often have an incredible team behind them! However, it can be difficult boosting team morale and creating a great company culture when employees are scattered throughout the country (and maybe the world!) 


So what’s business leadership to do to find a solution? We have a few tips online companies can take into consideration.


1. Use Slack

Slack is an online communication software that many businesses use for keeping in contact with their employees. One idea we really love is creating a Slack Channel just for “water cooler” chats so employees can still start conversations around the latest episode of Succession or what their colleagues thought of the new Adele album. Have a large team where that channel may get crowded? Companies can also start topic-centric channels! Examples: The Pet Parents, Chefs in Training or Folks that Run. 


2. Host Themed Zoom Events

Make it an option for employees to join-in on themed Zoom or Skype events and try to make it during the workday so people feel more inclined to participate. Hire a company to teach people how to make a floral arrangement + send the supplies to their homes, host a trivia night + have employees submit possible questions or do a cooking night + give folks a stipend to spend on ingredients. 


3. Recognize Successes

A big part of having a thriving online company culture (or any company culture!) is making sure you’re taking the time to recognize employees when they succeed. Remember, it doesn’t always have to be a 90% increase in email marketing sales to celebrate a success, sometimes it’s an employee overcoming a challenge they’ve been facing in the workplace or taking the time to help a colleague with an issue they were having. 



Tell us: How do you create a thriving online company culture?

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