3 Ways to Have a Better Content Calendar
The businesses that Printed Mint works with are incredible. They’re talented, have products that make us swoon on a daily basis and are some of the kindest folks you’ll ever have the pleasure of meeting. That’s why one of our missions is to make sure we promote their work + spread their voices to our larger audience (you can check out an installment of our interview series, here!) And that’s why today we wanted to touch on the subject of creating a content calendars.
Content calendars help businesses to better promote themselves and therefore can lead to increased productivity, heightened revenue and a better working environment for all.
Have the basics but feel like yours could use some improving? Here are 3 things we’ve done in the past to help our content calendar process.
1. Don’t Be Afraid to Repost Content
One thing that so many businesses get wrong is they believe they have to constantly be creating new content for their audience. However, the reality is that companies should be reposting content as it leads to more eyeballs on their work and therefore, often more traffic to their website. One person that does this extremely well is social media giant, Guy Kawasaki.
2. Repurpose Content
And yes, you should be repurposing your content too! Have you recently written a blog post including gifts for the X in someone’s life? Make each individual product idea its own post on Instagram or post a TikTok showcasing the round-up! And if you’re new to the ‘Tok, you can check out some of our top tips for using the app, here.
3. Dedicate Time to One Platform + Expand
If you’re working with a small team and a small budget, don’t worry about being everywhere at once! Focus on one social media channel that excites you, create content that evokes a genuinely proud feeling and go from there. So for example, if you are finally feeling like you’re gaining traction on Instagram, your followers seem to be engaged and your Reel game is strong, maybe start to foray into TikTok. If you’ve seen immense growth on your Pinterest, perhaps it’s time to start flexing your Facebook muscle. Whatever you do, remember: You should rule over your content, your content should not be ruling over you.
Tell us: Do you feel like you have a good grip on your content calendar? How do you want to improve in 2022?