5 Surefire Ways to Have Better Brand Recognition
Ever feel like your brand is saying “hi, I’m still here” in an innocent, tired voice you are so not alone. Working mainly in e-commerce means constantly thinking of ways to make your shop and your brand stand out, something that can get seriously difficult at times! To help you out, we’ve rounded up our top 5 surefire ways to have better brand recognition through simple tasks like sharing real value, shaking things up a bit, networking, sticking to your beautiful story, and by simply being kind. Ready to dive in? Let’s get to it, babe.
Give True Value
No one likes secrets. Sharing quality, valuable, and helpful information is what will set you apart and make people feel like you really care and really understand the problems they need help solving. One of the best ways to start? Implement effectiveness and accountability through tips and tricks in captions, blog posts, vlogs, podcasts, products, etc.
Change Things Up (Just a Little)
This may seem contradicting to sticking to a brand’s recognition, but everyone needs a little shaking up now and then. Work with your design team to simply amp up (rather than completely change) your social media graphics, product design, packaging, marketing materials, and/or website. Your audience will do a double take at the fresh look and love when they see it connects to your wonderful, innovative brand. Another way to shake things up is to change the way in which you interact from time to time. If you usually post nothing but readable graphics, invest in creating a killer promo video. The key: don’t be afraid to try something new.
Love this post? You may also like Sticking to Your Brand Voice
Network, Work, Work, Work
Sometimes, all that’s left to do is physically get your brand out in front of people’s eyes. Whether you’re doing so virtually or in person, it’s important to present your brand with pride and preparedness. Each time you attend a business-related event, make sure those biz cards are in your back pocket and you have somewhat of an elevator speech ready. You want to seem loud and proud about your business, no matter where you are or who you’re speaking with. With virtual networking, we absolutely love being involved with supportive Facebook groups and investing in boosted/sponsored posts.
Stick to the Story
Remember all those wonderful reasons you started this dang thing? There’s a story to your brand, so always remember to stick to it. Make sure that every branding, marketing, and networking step you take has a little piece of your story in it, with reason, purpose, and passion.
Be Kind (Online and in Person)
Great customer service will take you far, no matter if the customer is online or in person. The old saying “the customer is always right” will always ring true and the way you interact with your main audience will eventually form a solid reputation with others both far and wide.
One thing to remember, you are the biggest connection to your brand. Share you, share it loud, and share it proud. Your audience loves your most authentic brand for a reason. Figure out what that reason is and don’t be afraid to remind them of it every once and a while! How are you getting on to better brand recognition? Share with us in the comments below