Search Engine Optimization is something that every business owner should think about. Whether you have a brick and mortar storefront, or solely an online presence, mastering the art of SEO will allow your business to be found by your target audience and position yourself top amongst competitors. And these days, those unpaid shop referrals and not-from-ad-spend website traffic visits are a real treasure! 

But what’s a Printed Minter to do when a SEO magician or tons of time aren’t in the cards? We love this tried and true helper. 

Yoast

Yoast positions themselves as “SEO for Everyone” and we have to admit, their tagline indeed seems to be true! You don’t have to be incredibly techie and familiarized with your website’s backend to secure good results using this optimization gem. 

So what do we love most about it? Yoast will show you where your content lays in a straightforward manner — green for optimal, yellow for “okay” and red for “not-so-great” + it  will also give you suggestions for improvement so it’s not all on you to go digging for answers. 

However, as you may have guessed if you’ve traveled down this road before (ahem, the days of keyword stuffing — yikes!) there’s so much more to a good search engine optimized plan than making sure your content strategy is up to snuff. We feel that that’s another reason Yoast shines! Gone are the days of guessing about the “secondary” things like meta titles, image descriptions, your sitemap and more — this handy toolkit must have helps with all of those too. 

They also have Yoast for WooCommerce, making it an especially great option for shop owners! You can go ahead + enjoy the goodness now. Yoast has a super easy set up process. Not sure whether you actually want to make the leap? You can read-up some more, here. 

Tell us: Have you tried a plug-in to help with SEO before?