We know what you’re likely thinking. “How is Black Friday already back again? Wasn’t it just 2018 last year? Wasn’t I just putting away my holiday decor?” 

And yes, we have thought the same things! Alas, the hustle and bustle is back and it’s time to prime your business so that it’s ready for big-time shopping windows like Black Friday and Cyber Monday.

But how do you maximize those shopping windows so that your business benefits the most? 

We personally love the Deal a Day method accompanied by a stellar gift guide that you share via your social media channels + website.

The premise is simple, you boast a deal a day — maybe your kitchenware is 20% off on Black Friday, your apparel is all slashed by 30% on Cyber Monday and you have a site wide “give back” on Giving Tuesday where for everything sold within the 24 hour window you give back 10% to a charity near and dear to your company’s mission.

Ahead of time, also create a gift guide that showcases these products (and others in your shop!) in a fun, attention grabbing way so your audience (AKA potential buyers) can think about who they could gift the items to, or even how they’d enjoy them in their own lives. 

Make sure you promote this all via:

• Email Marketing
• Social Media
• Website
• Any markets you find yourself at leading up to the event

And voila! 

Good luck out there, Printed Minters.

Tell us: How are you preparing for Black Friday?