Analytics to Start Paying Attention To
It’s almost time to cross the victory lap for this year and gear up for all that 2019 has to offer - or all that you have to offer to 2019 ;). To properly gear up for another wonderful year, it’s important to see the progress you’ve made so far and see it in a form we’re not all too comfortable with: numbers and analytics! To make things seem a little less scary, we’re breaking down which analytics to start paying attention to now, so that you can see where you’re at with your amazing shop and continue to make it grow in the most successful way possible!
If you have an online shop page, you probably spend a lot of time directing people to your website. It’s your home base and your main money maker, so knowing how it’s performing in numbers is not something to be scared of, just something to use as a tool! The main website analytics to start tracking:
-Traffic sources: where are your visitors coming from? (Instagram, Google, Facebook, Email Newsletters). Once you see which channels your visitors are coming from, not only can you begin utilizing the channel (s) more, you may also determine what to spend less/more time on in general.
-Conversion Rates: what actions are your visitors taking? (clicking a video link, subscribing to your newsletters, PDF downloads). Once you analyze the actions taken most often, it can help you determine which information is most useful and interesting to your visitors, ultimately knowing what you should keep on delivering!
-Most Visited Pages/Material: what page gets the most traffic? (shop page, blog comments, contact page). By realizing what page has the most eyes on it, you can then begin to capitalize from there!
If this breakdown helps clear things up a bit but you’re still at a loss of where to start, some of the best businesses out there rely on help from website analytic tools such as Google Analytics or the tools included in their website host/builder (Wordpress, Squarespace, Shopify, etc). Never forget to take advantage of these incredibly helpful and easily accessible tools! They are there to work for you.
When it comes to the right social media analytics, it’s largely based on your audience. What’s the size of your audience? Who are they? What do they love about your shop? When you hear those scary analytical words like “reach” or “engagement”, below is what it all really means and what you’re really paying attention to.
-Follower Count: while this is not the end-all-be-all, it’s an important number to track on a weekly or monthly basis, depending on your growth goals. In a nutshell, increases/decreases in your follower count can really push you to think about what you’re doing wrong and what you’re doing right. Henceforth, our next analytic!
-Content Responsiveness: what type of reactions is your material getting? Starting out, we recommend forming your posting calendar around certain goals and content categories (personal, shop related, behind the scenes, campaigns/promos, etc). With this basis, you’re then able to know which TYPE of posts are getting the most engagement, interaction, conversion, and overall attention. Eventually, you’ll be able to see how each post is engaged with and how people react to it, ultimately telling you which type of posts to focus more on.
Still, need a little help in the social analytics game? Find your analytics BFF in monitoring tools like Sprout Social.
-Follower Market: who is your audience? Knowing who your audience is can help you determine how to position yourself on social media as well as what to deliver (and how to deliver it). Taking time to individually research profile pages can tell you so many things: what they like, what they don’t like, what they’re passionate about, what they participate in on social media and in real life, who their role models are, what they buy, who the follow, and (literally) so much more!
We hope this breakdown was helpful in understanding where to start with analytics, in hopes to keep your shop skyrocketing! Again, don’t let the scary words, numbers, and confusing charts deter you. Take faith in helpful tools but also know that these numbers can potentially be your best friend. There’s beauty in knowing it’s all a numbers game, as it’s the simplest way to know what to do and what not to do.
Was this breakdown helpful for you? What analytics or analytics tools have you started monitoring? Share with us in the comments below to make the analytics monster seem way less scary to the rest of us boss babes!