Tell us about yourself and your brand (business name, products you sell & services you provide, and the market you serve)
Hi! My name is Tiffany, I’m a mother of three girls, and I’m from Williston, North Dakota. I opened my small shop, Tiffany Janell Creative Studio because I love designing and sharing pretty things with the world. I am a brand new shop and I’m taking it one step at a time and learning as I go. I sell pillow covers, accessories, crib sheets, coffee mugs, and even wallpaper. I would really love to add some more wallpaper to my shop because I have learned that my customers really love it! I want to help serve other mamas by creating items that will bring a little extra beauty in their life and a whole lot of meaning into gifts for their loved ones.
What year did you start your business and what inspired you to become an entrepreneur?
I opened my shop in late 2019, right around the New Year. I was inspired by many things, including my love for creating beautiful designs, the chance to own something that is my own, and the opportunity to bring a little extra income for my family.
How did you come to learn what you do? (self-taught, education, classes, books, mentors etc.)
I guess I’m pretty much self taught. I learned how to navigate Illustrator by myself. I will definitely grow this small business one step at a time. I owe a lot of gratitude to all of the blog articles that helped me along the way and taught me everything I need to know about Etsy, packaging, branding, social media marketing, and finding the perfect production partners.
What has been the most rewarding phase of your career?
I’ve loved the feedback so so much. I’m a small shop, so positive feedback goes a long way.
What is the most challenging part about being an entrepreneur?
Creating a schedule that I can stick to while still being the best mother and wife I can be at home. When working from home, it’s easy to procrastinate, get distracted, and slack when it comes to running a business. It takes a strong mindset and a motivational attitude every day.
What do you do for inspiration? Do you ever hit creative roadblocks and how do you overcome them?
To be honest, sometimes I struggle to find inspiration. I think we all do. It’s an up and down rollercoaster of inspiration highs and lows. When I am inspired, that idea grabs a hold of me and helps me create something beautiful. As I was taking a walk with my grandma, she picked a small, dried yellow branch off a tree and showed it to me. That branch inspired a new wallpaper pattern that will be released soon. My daughter drew a picture of her daddy and that inspired a new line of personalized gifts that people have really loved.
What’s the secret to your success (personally/professionally/spiritually)?
My husband was the one who encouraged me to open a shop. He believed in my ideas long before I did and he continues to be my biggest supporter. His confidence in me gives me the boost I need to do my best everyday.
What advice do you have for other entrepreneurs just starting out? Do you have any tips or tricks you learned along the way that you’d like to share?
Seriously, just do it. The hardest part is starting. We all start out not knowing what we’re doing. The best tip I could give is to befriend other small shops. The small shop community is so supportive to one another. Those friendships are irreplaceable and so important to have for your growth, your understanding of business, and to help each other along the way.
What do you think the #girlboss / creative female community needs right now?
The #girlboss community needs to continue to support one another and keep building each other up. Like, comment, and share their posts. Be genuine and help one another.
What are you working on now and what’s in store for your business this year?
Right now, I’m working on designing a couple of new wallpaper designs, an exciting collab with an HGTV designer, and a back to school tv segment next month featuring my personalized kids drawing t-shirts. It’s been a slow and relaxing summer with my kiddos but I’m back to designing and creating.