How to Drive More Traffic to Your Shop in 2019
After an epic year like 2018, we are so ready to see what 2019 has in store for shop owners and boss babes like you! We’re sure it’s been a whirlwind of a year for you, so we thought we’d think back and share all the effective tools that have helped sites go from nothing to amazing business booms and are expected to be more and more helpful as the new year goes on. Ready to learn more? Keep reading to see how you can drive more traffic to your shop in 2019.
It started in 2018 but it’s predicted that IGTV’s social presence will grow in 2019, becoming a real tool business owners begin focusing on. It’s said that Instagram will be investing lots into IGTV which usually means amazing updates making it a no-brainer social media feature for users like you. As of now, IGTV is growing from its already awesome features such as quick channel interaction and branded template capabilities.
Let’s just address the biggest elephant in the room. Podcasts have been all the rage this past year and their momentum continues to grow - rapidly. Whether you’re up for starting your own podcast or being more of a guest, utilize this interactive and straight forward platform to direct listeners to your shop in 2019.
There are so many reasons to collaborate as a small business. So much so that it’s become one of the top ways to network and market your business. Not only does collaborating with like-minded brands, individuals, and businesses keep you inspired it can also lead to opportunities you didn’t think possible. It’s all about who you know and collaborating with the right type of people for your shop is a great way for new audiences to see your shop and buy buy buy from it.
Creative and Simple Newsletters
Newsletters are somewhat known as a business nuisance but have also been proven to be incredibly effective for traffic control. If done right, you can drive many ideal consumers directly to your site in an intimate, no nonsense type of way. Going into 2019, it’s going to be all about creative and simple newsletters to pull your audience in. Instead of informing them of the bare bones (sales, tips, alerts, etc.) think of it as crafting a mini blog post infused with your beautiful brand. Consider making it interactive, having the words be quick and to the point, and including all of the useful material in one shot (once per month versus once per week).
It’s true what they say. You have to spend money to make it and there’s no exception when it comes to advertising on social media. While it’s common knowledge that social media is great for affordable or even free advertisement, it will benefit you to start investing real funds through ads and boosting posts. First, it cuts out all the wonderment of the algorithm blocks and mishaps. Second, it’s the perfect way to form a strategy with quality marketing efforts. No nonsense. We love looking to sites like Ad Espresso for a breakdown of the best ad options for you and your shop.
We can’t wait to see what you do with these anticipatedly helpful tools to drive traffic to your shop in 2019 - a shop that the world deserves to see in all its beautiful glory. Have you invested time and effort into these tools already? Do you intend to keep using them? Share your experience in the comments below and gear up for a happy, profitable New Year!