How to Get Authentic Feedback from Your Audience
Right now, customer feedback is more essential than maybe ever before. As a business owner, you want to take inventory of how your people are feeling about current events and what they want to see produced by makers like yourself, all while having a pulse on the latest trends and preferences. But many may be wondering, “But how? Now that our brick and mortar is shut down / our social media manager has left the building / insert your qualm here I don’t know how to communicate with them.”
And the answer is what it has always been (even if it looks a little different these days): Ask them.
Hop on Instagram Lives, not as just a business owner, but as a human and share how you’re feeling about being quarantined and encourage your tribe to share their feelings too.
Make easy surveys using Google Forms and send them to your mailing list describing how helpful it would be for your company to better serve them at this time.
Whenever you share online, write from the heart. Ask them what they’re loving right now, what they’re loathing right now, what they could use a heck of a lot more of right now and see how you can use your talents to give them what they want.
After all, connection has always fueled commerce.
Tell us, Printed Minters: What can we do to better serve you?