How to Keep Sales Up During Slow Season
Summer is approaching and while that means suntan lines and sunny days by the pool, it also means a little dip in the market that we all know and love. A “dip” may sound like the last thing you need right now, but it can actually be a good time for you to focus on other important business tasks. All in all, don’t let the term “slow season” scare you and get ready to really take the business bull by the horns!
Keep reading to see how you can keep sales up during the fast-approaching slow season!
1. Network While You Can
Networking is one of the top ways to gain consistent business exposure and sales. While most entrepreneurs love networking and getting to know other people in their business atmosphere, it can be nearly impossible to keep an effective networking schedule once actual business picks up. While this is a well-reached milestone for your business, it can potentially put a dent in your niche-building efforts. While you have the extra time during slow season (as many other businesses will too) take the time to attend the hottest and smallest networking events that are relevant to your business. The best way to find out about these? Interact with other business pages on Facebook and Instagram so that you’ll be alerted of their upcoming events. Basically, stay in the know and get yourself back out there, babe!
2. Push Push Push
You know all those months you spent creating killer content but never had time to actually share with your audience? Use the heck out of your slow season to really push out that content in an effective, engaging way. Try not to publish it all at once. Instead, spend a little extra time on your content calendar and decide which content needs to be published and how you want it to be published. Push your content on more channels than you’re usually able to. Using schedulers like Later and Buffer allow you to publish your content on more than one social media page in a curated, specified way. Also, don’t be afraid to start cranking out 1 -2 blog posts per week while you can!
3. Get Organized With Direct Marketing
Tagging off or our last point, be sure to publish your content using an effective, targeted strategy. For example, there’s most likely a smaller portion of your niche that purchases your products during slow seasons. Instead of creating and publishing material that’s meant for everyone, just focus on that sole part of your market. Utilize this time to produce quality-versus-quantity material in almost every aspect of your business. This will save you time and money while maintaining a close-knit connection with those who are loyal and ideal consumers during the slow season.
4. Community And Collaborate
Just like networking, one of the best ways to maintain sales is through community collaborations. This is such a significant part of marketing nowadays, especially for a local or online shop. If you find that broad networking isn’t beneficial to your sales, create your own community with those who represent your brand well. Collaborate with them to help you keep your name out there and generate sales to other parts of your niche you might have missed during the busy season.
It’s our hope that the slow season will come to be your best friend and prove that it doesn’t have to mean lower sales! There’s always something to do and improve when running your own business, so a “slow season” might turn into your busiest time yet, just with other things filling your time. Use this time wisely and efficiently, it’ll be over before you know it.