Pivoting in Business When The Future is Uncertain
By now, you’ve likely read a headline around businesses pivoting to stay afloat during these times. That’s great! We’re glad there’s discussion around it and it’s no surprise that our fellow business men and women are doing what needs to be done to persevere through tough times! But we’ve been asking ourselves lately, “Is there really content out there really around how exactly to pivot? Especially when the future is so uncertain?” The answer for us was a resounding no.
If you’ve been wondering the same, we’d like to encourage you to read below. We hope it helps you stay positive throughout an unprecedented situation and sends lots of good vibes into your home offices — we can see the magic from here.
Tip #1. Help and Provide Value to Others
We talk a lot about providing value to others and it is definitely a core value here at Printed Mint. We’re constantly asking ourselves how we can make the lives and businesses of our Printed Minters better in some way. Perhaps you do a weekly Instagram Live with business tips if your target is CEO’s or provide a Facebook Community for parents during all of this if your market is people with children. Maybe you do phone consultations with each sale of a bundle or give away a digital add-on with the purchase of a specific product. Use this time to get creative and have a little fun with it!
Tip #2. Ask Your Audience
We talked all about garnering feedback from your audience in this post and really think that it rings true with this as well. If you’re unsure what your tribe wants from you: Ask them! More often than not people are happy to feel heard and acknowledged. Send out a Google Form, ask them in “Questions” on IG Stories or hop on a quick Zoom call with a group of volunteers. It’s a lovely time for genuine connection.
Pivoting in your business at any time is tricky, but the key to success is having a community to be there along with you through the ups and downs — we hope you know that we want to be that for you, and are rooting for each and every one of our beautiful friends! Let us know how we can better support you in the comments.