Tell us about yourself: an intro to you, your business, family, fur-family etc. Where do live? And what is your business name (IG handle), the products you sell & services you provide, + your target market?
I’m a Gramma #GirlBoss! I have been selling my original art on Etsy since it’s inception. Mom of two, grandmother to one gorgeous girl who calls me Jamma cause I am a Jamma Mamma! My business is called ArtisticEnvironments because I want your environments to of course be artistic. I originally only sold original artworks but when the pandemic rolled in I put my art on masks they sold like hot cakes! People loved my designs and were proud to wear original art. This introduced me to the world of print on demand. I have never looked back. My little shop now has over 1,000 designs of everything from picture frames to wine cozies! I am @artisticenvironments on Instagram and sell “Art with a Conscience” feel good art with a boho - hippie vibe. Perfect items for gift giving to your loved ones or even yourself! I do take custom orders, love chatting with my customers and try to add new designs constantly. You're never too old to be a “Boss Girl”.
How long ago did you start your business? And what (or who) inspired you to become an entrepreneur? (ie. life changing event, mompreneur, the pandemic?)
I actually started ArtisticEnvironments in 1993 as a Faux Finishing company. I painted murals, wall treatments and refurbished furniture. Starting as a mom who wanted to bring in extra money for our family of four. Over the years I worked for many interior designers all across Canada. When the faux finish fad diminished I needed to pivot and started to paint and sell my art on Etsy. Etsy was brand spanking new and I enjoyed painting and selling my art to customers all across America. The pandemic forced me to look into print on demand. (And loving it!) Customers are loving my Geode and Kintsugi art on all kinds of print items!
How did you come to learn what you do? (self-taught, education, classes, books, mentors etc.)
Self taught artist learning over the years different paint applications. I was always able to free hand murals and paintings for my clients over the years. Because I am a senior and have been painting all my life I know a lot about all types of mediums which I apply to my art. I love the masters and love to create art with a meaning.
What has been the most rewarding phase of your career / entrepreneurship? (ie. sold out stock, testimonials, IG following?)
The most memorable and meaningful moments are when I get personal feedback from customers. How my art has made them happy, made someone they love happy. I am happy to be able to supplement our income. My husband is soon and my shop keeps me feeling young, vibrant and relevant. Every “like” I get whether on Etsy or Instagram is very valued… makes me smile.
What is the most challenging part about being an entrepreneur? (ie. time management, asking for help, juggling life, paying the bills?)
The most challenging part for me is trying to keep up with all of the ideas I have ruminating in my head. I love to do trend research and that starts the wheels turning. I love colour and design. Getting my ideas down on paper or canvas… I need more hours in a day!
What do you do for inspiration? Do you ever hit creative roadblocks and how do you overcome them?
I am a beach girl, I get a lot of inspiration from nature. Rock and stones, water and air… you will see the theme of nature’s beauty in most of my art. I actually have the opposite of a creative block… I often have too many ideas and need to rein my thoughts in! Try and niche down they say. I don’t know if that is possible for me!!
What’s the secret to your success (personally/professionally/spiritually)?
My happy customers are my main objective. If I can make someone happy with my art, no matter how big or small this brings me joy. My artworks are very spiritual... I call it feel-good art. I surround myself with art myself and know for sure that art has a positive impact on healing and happiness.
What advice do you have for other entrepreneurs just starting out? Do you have any tips or tricks you learned along the way that you’d like to share?
First of all, be true to yourself. Create from the heart. Do not copy or think you are going to get rich quick. Be original… create, create, create and find joy in the process. I have worked most of my life creating art and have not felt like I have worked a day.
What do you think the #girlboss / creative female community needs right now?
The Girl Boss community needs the word “Imagine”, to be a mantra. John Lennon’s song says it all. Be a dreamer… share your love… live for today!
What are you working on now and what’s in store for your business this year? Or do you have anything extra you want to share with us - business or personal related?
I am working on some namaste signs. I intend on putting some of my most popular art on more print on demand items. I want to work with new color pallets. Things are always changing, nothing stays the same… stay on top of the trends.. be true to your unique style and keep at it. It takes time… I’m nowhere near giving up on my little shop!