Surefire Ways for More Email Opens
Email marketing is a tricky game. How often can you email your list? Do you write lengthy novels they can read while soaking in the tub? Do you whip-up a short quip they can consume as they sip their morning coffee? Are emojis okay? If you don’t use GIF’s does that make you the uncool shop on the block?
All of these questions answered + more in our surefire ways you can receive more emails open, friend.
1. Keep It Consistent
There’s no secret number to how many times you can email your list, though we do know that consistency is more important than frequency. We encourage you to aim for a manageable goal (AKA you won’t want to pull your hair out every time you sit down to construct it) + keep at it until you think (or your audience expresses a lot of interest) it’s time for an increase. Once a week or twice a month is a great place to start!
2. Keep It Short + Sweet
Everyone wipe that sweat droplet on your forehead! It was found in a recent study that emails with 20 lines of text had the highest click through rate. Ditch the worry that you have to write the next great novel to reel your tribe into a piece they love receiving and instead make your incredible brand the center of attention.
3. Emoji It Up
Y’all, buckle up. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. Isn’t it crazy that something so small can make such a huge difference? We chalk it up to the reliability factor, but use a relevant one + see if your opens reap the rewards.
4. Personalize ‘Em
One thing your customers want to be sure of? That there’s an actual person behind the brand — no one wants to feel like they’re just getting something a robot could have sent! Use those handy merge tags your email software provider has to offer + make sure you’re including things like first or company names when relevant.
5. Segment Campaigns
Another fun fact to blow you away from email marketing land: Marketers have witnessed an increase of 760% in email revenue from segmented campaigns. A segmented campaign is when you send to only a portion of your list rather than every last contact you have. For example, if you have a list that you got from a local market you displayed at + your ombre mugs were the hit of the hour, showcase those or offer an exclusive “it was nice meeting you” discount to show your appreciation.
Have more email marketing questions? Let us know in the comments!