If Pinterest isn’t in your current business’ marketing plan, it should be for the reasons we detail over here. But if you’re already Pinning away but not seeing the results you desire, it could be because you’re doing one (or a few) things wrong.

If you’re ready to become a bonafide lead magnet and get the most out of your experience with Pinterest, you’ll want to read-up and make sure you’re not doing one of these things…

1. Not Using Keywords

Using keywords on Pinterest, is well, key to making sure your desired customers find you and your products. Carefully curate captions with keywords that your audience might be searching for. Example, you might be showing off a new mug you just released, but that can also be “something to gift a friend.” See how your market just expanded with the presence of a few words? 

That being said, make sure you’re not “keyword stuffing” — the golden nugget is here is making it seamlessly fit into your (already amazing) content by creating stories that genuinely engage consumers.

2. Your Photos Aren’t Attention Grabbing

Pinterest is all about posting quality and if the images you’re Pinning are blurry, rely on a caption or aren’t the aesthetic your audience likes, you’re wasting your time on the platform. When choosing images make sure they’re crystal clear, clearly showcase your product (or other thing you’re attempting to get across) and speak for themselves. 

3. You’re Not Pinning Consistently

We get it, the term “running a business” might be better suited to be “running the busyness.” That being said, it’s important that if you want Pinterest to send you a significant amount of leads that you put in the time to help achieve your goals. A great way of doing this is by using a scheduling tool like Tailwind that allows you to bulk schedule Pins, Pin from your Instagram and join group boards with the click of a button.  

Tell us: Do you use Pinterest as a marketing tool?