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Phoenix, AZ 85027

Mon-Fri, 9am-5pm

The Key To Writing a Good Product Description
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The Key To Writing a Good Product Description

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You’ve come up with the brilliant product idea your audience will love, your team has sourced the perfect vendor to physically create the goods (we hope it’s us!), the photos for the website are well lit + lookin’ amaze and now it’s time to put the golden unicorn you’ve worked so hard on up for sale. The one thing you still need to do? Whip up that product description! All too often, that’s about the time that you feel yourself growing increasingly clammy and asking yourself, “How do I come up with another description? What will make this one so different from the other 15+ listings?” 

That’s why today we wanted to share our top tip for writing a purchase-worthy product description with you.

Ready for it? Write for your ideal buyer.

It may seem like a no-brainer but it’s something that many businesses forget time and time again when they write the blurbs that go next to their (very sellable!) products. 


Ask yourself:

  • What about this will my ideal buyer love?
  • What about the product might they not dwell on?
  • What sets this product apart from others they might be comparing it to?
  • Is the tone of voice one they feel connected with?
  • Am I making it so they can imagine using this product in their everyday lives? 

  • By asking yourself all of these questions, you’ll begin to piece together the perfect product description that will leave your people clicking that “Buy It Now” button.


    Already have writing great product descriptions down to a science? What would you include?

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