Tips for Marketing Your Valentine’s Day Inventory
We’re a month and a day away from Valentine's Day and we can hardly believe it! It’s time to break out the heart-themed decor, we’re starting to think of a cake recipe we can bake to show our love to those working in-office and we generally just love the feeling in the air around this holiday. If you’re like us, you may have inventory in your shop that’s perfect for people to gift their significant other or friends this Valentine’s Day — and we want to provide our tips for marketing them.
Tip #1: Email Marketing
Email Marketing is an incredible way to show-off new products for the holiday, give suggestions via gift guides and by and large grow your brand reputation. Our Email Marketing Expert suggests that you do at minimum a 3-5 email drip campaign to kickoff the season! If you haven’t started your email marketing journey yet, we suggest you read-up on some of our top suggestions here and here as well.
Tip #2: Join a Bazaar
We love seeing our Printed Minters link-up with their local counterparts and create a market of their gorgeous products (or join one already going!) Not ready to participate in an undertaking that large? Ask a local coffee shop or eatery if you can display some of your products in their space for purchase.
Tip #3: Post to Social Media
Instagram is great for getting the word out about your Valentine’s Day items and we highly suggest joining TikTok if you haven’t already to. Gift giving content does extremely well there and the algorithm hasn’t been set into a headspin yet like Insta. Don’t know where to begin? We have you covered, here.
Tell us: Have you begun your Vday marketing yet?