Upleveling Your Email Marketing: Makers Edition
Let’s talk email marketing. Is yours consistent? Even existent? And if your company practices email marketing, are you seeing conversions?
In the business world, time is money and we see you working hard on crafting emails after hours for your list — we just want to make sure you’re reaping the rewards of your efforts. AKA: A little (or a lot of) extra cha-ching in your business bank account at the end of the day.
Here are a few tips that will help get you there.
1. Do A/B Split Tests
To find what works for your company, you’ll have to try lots of different approaches.
Most email software allow you to do this and it will change the game! Not sure where to start? We especially love working with MailChimp.
2. Use Merge Tags
Merge tags are those handy dandy shortcuts that automatically insert things like your list member’s first name, their last name, their company name and the list goes on. People like to see they’re receiving correspondence from other people — not a robot behind a computer screen. When they feel like they’re being directly addressed, it will lead to a better relationship down the road.
3. Brand It Up
You’ve spent so much time branding your business, don’t stop now! Make sure the templates you’re using for email marketing use the same or similar fonts, the colors chosen in your company color palette and that your brand voice is the same as it is on the copy of your website. Readers should know that an email came from your business as soon as their eyes hit the screen.
Tell us: Do you use email marketing?