Why Custom Packaging is Important
Many of our Printed Minters use our custom packaging option when they dropship their products. Of course the colorful crinkle paper and ribbon or twine adds pizazz and is nice to look at, but custom packing really does so much more for a brand's product line. Curious why it’s important? Here’s what we think…
It Enhances Customer Experience
First things first, custom packaging really adds to the customer experience. More and more shopping is being done online these days (e-retail sales surpassed 4.2 trillion in 2020) and with that, businesses have to adapt. Yes, it’s important for brick + mortars to have eye-catching displays and excellent customer service, but to create a returning customer online shops have to think about what they can do to go above + beyond without that face-to-face interaction. Unboxing a new item with great packaging leads to an exciting experience for the customer and 61% of customers said they’re more likely to repeat a purchase of a luxury product if it came in premium packaging.
Not only that, it helps to create a more memorable brand identity for the customer.
If you’ve been around here for any amount of time, you know we truly believe in the power of building a powerful brand. One part of having a recognizable brand is creating a line of products that complement each, yes, but it’s also making sure the consumer can tell what they bought came from your store.
- Brand colors
- Tagline or Motto
- Overall aesthetic
featured anywhere in your packaging? If not, we highly suggest considering the pros of choosing to upgrade to custom packaging. After all, 30% of businesses report an increase in revenue after improving their product packaging.
Tell us: Have you made any improvements to your brand’s packaging in the past? If so, how was the outcome? If not, do you want to now? Have any questions? Let us know in the comments!